(This is a repost from: https://www.websiteplanet.com/blog/jenny-hanh-nguyen-interview/)
We discussed how she switched from an IT career into digital entrepreneurship, the challenges she and her partner faced while growing their companies, and got her expert tips for all wanna-be entrepreneurs who are still on the fence.
What marketing strategies and tools have been most helpful so far?
For us, the most important core strategy is creating great products.
No matter how good your marketing is, if your products are not up to par, customers won’t stick around for long. That’s why we place a strong emphasis on developing products that are exceptionally unique and effective.
Once we have a great product, we focus our marketing efforts on what sets us apart from our competitors, rather than just competing on price. We know that there will always be someone out there willing to sell something cheaper, but we also know that quality and value will win out in the end.
Ultimately, it’s not just about making a sale or generating revenue. It’s about creating a lasting brand that customers can trust and rely on. And that starts with creating great products that speak for themselves.
If you had the chance to go back in time and do things differently, what would you do?
It is hard to say. Not everything was perfect, but rather than dwelling on our missteps, we choose to focus on the valuable lessons that we have learned as a result.
By embracing imperfection and learning from our mistakes, we have been able to make smarter decisions and avoid making the same mistakes twice. If we didn’t learn those lessons, we may have made different mistakes.
What tools are in your personal tech stack that you can’t live without?
My personal favorites are apps that feature the Pomodoro method. In my experience, effective time management is crucial for success. I usually do 20-minute work sessions, followed up by 5 minutes of rest. It helps me focus without getting burned out.
What do you see in the future of your industry, and what’s in your future?
So far, I can see a rapid increase in beauty brands in the market, with more and more celebrity and influencer brands. But fundamentally, most of these brands offer the same line of products, leaving consumers overwhelmed and confused.
With the pace of technological advances nowadays, we see AI technology will play a crucial role in the beauty industry, particularly in helping customers find the best products for themselves. For us, we focus on making sure we constantly update and develop our AI and formulations to make our products even more personalized and effective for our customers.
Lastly, your best piece of advice to aspiring entrepreneurs?
My advice is simple: Trust your vision. While many people may have opinions about what you do, it’s important to stay true to your vision and follow your gut. Don’t let doubt hold you back. Instead, have faith in your abilities and execute your vision with passion and purpose.
